Opting for square wedding invitations can be a strikingly simple way to stand out if you’re wanting to do something different with your wedding stationery. When it comes to design, and more specifically to rethinking traditional design, sometimes the solution is as easy as switching up the format.
Size
In a quick Google or Pinterest search, you’ll notice that most wedding invitations are usually about 5x7 or 6x9 inches and more often than not, in portrait orientation. Occasionally they’re flipped to landscape, perhaps to accommodate a long venue illustration, or simply to match the opening of the envelope so that everything follows the same orientation and does not need to be rotated upon opening. (A consideration perhaps, for only the very obsessive amongst us).
The next most popular shape, especially in recent years - is the arched invitation, and then of course there are the uniquely die-cut formats in organic or geometric forms. It’s rather surprising just how rare the square actually is! So of course we’re all about it, and it is the chosen format for the wedding invitation in our beloved stationery collection, The Editor.
Format
To further make this format interesting and unusual, we stack and stagger all the type in the center of the invitation, in a way “ignoring” the square and creating another looser and more organic shape in the middle. Taking inspiration from editorial design and style magazines, the most salient details of the invitation are highlighted in all caps - similar to a pull-out quote in an article. The finer details are then added, repeated, or spelled out in the smaller type below.
Wording
A square layout offers a lot of versatility regardless of how long your wording may be. If your parents would like to have their names mentioned, or you need to spell out further notes on attire, after-parties, children and such…there is a beautiful and logical way to get it all to fit, whilst leaving a lot of white space around the edges and achieving a simple and balanced layout. It even lends itself to bilingual invitations, or adding names in alternate alphabets like Cyrillic, Greek, Hebrew or Hindi for example.
Inserts and Printing
Additional inserts in the invitation can then be just about any shape or size, taking the width of the square invite as either their width or height, leading to a visually interesting and logically organized suite of elements.
The combination of large and small type also means there is a variety of options for print techniques. The large type can be blind debossed, letterpress printed in any ink color, or foil stamped. The smaller type can be letterpress printed or foil stamped.
Square wedding invitations by The Letterist
The Editor is one of our most popular collections and has been featured in VOGUE and Brides.
Visit the collection page to explore more examples and stationery elements from this collection.